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Curaleaf adds woman- and family-owned cultivator to 'The Farmer's Select' program

Curaleaf Holdings announced that its third "The Farmer's Select" product collaboration is now available across California in partnership with Autumn Brands, a woman- and family-owned farm nestled on the coast of Santa Barbara County.

Autumn Brands cannabis is grown using sustainable farming techniques, natural sunlight, and 100% no-spray cultivation. Utilizing a closed-loop watering system, Autumn Brands ensures that no water is wasted during the growing process and all organic waste is composted. This focus on quality, consistency, and sustainability ensures nothing but the best cannabis reaches consumers.

"Select's latest collaboration transforms Autumn Brands' top-quality, limited-batch cannabis flower into the same Select Elite Live Oil that customers know and love. The limited-edition product line is now available at dispensaries across California in three strains, including Jetlato (sativa), Pineapple MAC (hybrid), and Banana Jelly (indica)."

"We are proud to align ourselves with a conscientious, high-quality cultivator like Autumn Brands that prioritizes not just the consumer and the community but also the environment," said Matt Darin, CEO of Curaleaf. "With each Farmer's Select partnership, we aim to highlight the skills of innovative growers, talented extractors, and craft operators that are vital to the success of the California cannabis industry. This program is another example of how operators, both large and small, can work together to create a quality product and an inclusive, diverse industry."

"California has fostered a rich cannabis marketplace, and we believe that industry leaders should recognize the people, brands, and businesses that make it all happen. We are thrilled to be a part of The Farmer's Select Program and support Curaleaf's efforts to uplift smaller, licensed operators across the state," said Autumn Shelton, CFO, and Co-Founder of Autumn Brands.

Formally launched in July 2022, The Farmer's Select program is an ongoing series of limited-edition collaborations with craft farmers and diverse operators in California. The program reflects Curaleaf's commitment to providing premium products to consumers while uplifting smaller operators across the Golden State. Select previously partnered with Sonoma Hills Farm in April 2022 and Delighted Farms in July 2022 – both limited-edition product lines sold out in less than two weeks.

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