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National advertising co-op combines education & accountability for cannabis and hemp industries

Chicago-based Acannability™ is working to create an impact for the cannabis, industrial hemp, and CBD industries like a previous campaign. "Got Milk" is one of the most successful campaigns in advertising history. It was supported by a dairy cooperative -- a group of small businesses pooling resources to educate and advocate for the dairy industry.

Acannability is the first member-driven direct-to-consumer advertising and advocacy cooperative for the cannabis industry.

The co-op's first campaign launching January 2023, is focused on consumer education featuring these messages around "Why Legal":

  • Why legal weed? The testing requirements for purity & THC levels
  • Did you know cannabis comes in many forms?
  • Healing without the high. When used properly, products can provide healing without psychotropic effects
  • I-Cann. Cannabis seltzers have fewer calories than alcohol and no hangover
  • U-Cann. It is legal in some states to gift cannabis to adults
  • We-Cann. Consumers can look for the Acannability seal to assure adherence to cooperative industry standards.

"Acannability supports all stakeholders in the cannabis and hemp industries, serving as a complement to existing associations and non-profit organizations. Our team has worked in the investment space, corporate operations, and grass-roots settings allowing us to provide leadership, mentorship, and advocacy at all levels."- Lisa Mann, Co-Founder

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