National advertising co-op combines education & accountability for cannabis and hemp industries

Chicago-based Acannability™ is working to create an impact for the cannabis, industrial hemp, and CBD industries like a previous campaign. "Got Milk" is one of the most successful campaigns in advertising history. It was supported by a dairy cooperative -- a group of small businesses pooling resources to educate and advocate for the dairy industry.

Acannability is the first member-driven direct-to-consumer advertising and advocacy cooperative for the cannabis industry.

The co-op's first campaign launching January 2023, is focused on consumer education featuring these messages around "Why Legal":

  • Why legal weed? The testing requirements for purity & THC levels
  • Did you know cannabis comes in many forms?
  • Healing without the high. When used properly, products can provide healing without psychotropic effects
  • I-Cann. Cannabis seltzers have fewer calories than alcohol and no hangover
  • U-Cann. It is legal in some states to gift cannabis to adults
  • We-Cann. Consumers can look for the Acannability seal to assure adherence to cooperative industry standards.

"Acannability supports all stakeholders in the cannabis and hemp industries, serving as a complement to existing associations and non-profit organizations. Our team has worked in the investment space, corporate operations, and grass-roots settings allowing us to provide leadership, mentorship, and advocacy at all levels."- Lisa Mann, Co-Founder

For more information:

Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

You are using software which is blocking our advertisements (adblocker).

As we provide the news for free, we are relying on revenues from our banners. So please disable your adblocker and reload the page to continue using this site.

Click here for a guide on disabling your adblocker.