Since 2018, Camaraderie's licensees, Syntrophia Colorado & Wheelhouse (MI), which manufacture and sell the Summit, Summit Select, Mayflower Farms, & Sirona Cultivated brands, have built a strong partnership with LeafLink in the states of Colorado and Michigan, centered on cross-collaboration, open communication, and being brand advocates for one another. Today, Camaraderie's licensees coordinate the process of selling bulk inventory, shipping orders of finished goods to dispensaries, and processing payments, all via LeafLink's full platform.
The challenge
While adult-use marijuana was legalized in Colorado in 2012, Syntrophia first opened its doors in 2017, during a time in which the market was booming and experiencing ever-higher demand. New companies needed to ensure they not only had the supply to meet the growing demand but that they also had the tools and resources to manage the influx of orders at scale while providing their licensees with easy-to-use, turnkey solutions and SOPs. Additionally, brand exposure, awareness, and easy access for buyers is critical during these early stages, as is building a new audience and developing close customer relationships, which is fundamental in the cannabis industry's competitive market.
Camaraderie was eager to find an online tool from which their licensees could easily upload and manage their entire product catalog, connect with prospective buyers, and keep track of all their orders using a single system.
The solution
Being LeafLink's OG market (Fun fact: LeafLink first launched in the state of Colorado!) Syntrophia's team was already familiar with the LeafLink Marketplace. They didn't have a sales team at the time and needed a tool they could get up to speed on quickly to receive and approve inbound orders, track order statuses, and digitally share order details and invoices with customers. The LeafLink Marketplace helped increase the brand's discoverability across hundreds of different dispensaries in the state of Colorado, and within 6 months, they had transacted a little over $2M in order volume for Summit via the platform.
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