New York's legal cannabis market is growing up. And it with? More regulations.
The Cannabis Control Board, a subset of the Office of Cannabis Management charged with overseeing marijuana regulations statewide, approved a set of labeling, packaging, and advertising regulations. These new rules are part of a trend of more sophisticated enforcement and regulation in the cannabis industry, particularly for products that may appeal to minors.
What do the new advertising rules accomplish?
In short, the regulations are aimed at protecting public health and preventing advertising that may appeal to younger consumers. They were first issued in September, but took effect in late March. Key provisions on the public health side include:
- Prohibiting advertising that makes certain health claims, including that the products are "curative" or "therapeutic," or that cannabis can prevent or treat specific illnesses or diseases; and
- Requiring certain health warnings, including that cannabis can be addictive, the potential negative health effects of smoking or vaping, and about certain state resources including its HOPEline.
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