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US (MO): Regulators at odds over rules targeting packaging aimed at kids

The labels and packaging for cannabis-related products “shall not be made to be attractive to children,” the Missouri constitution states. That’s why state regulators are proposing requiring “plain or uniform labeling,” similar to those of cigarettes or medicines, said Amy Moore, director of Missouri’s cannabis regulation under the Missouri Department of Health and Senior Services.

During a hearing Monday with the Joint Committee on Administrative Rules, Moore said studies show that plain packaging “increases attention to and perceptions of harm and reducing social appeal” among adolescents. 

Yet, the rule is getting staunch opposition from the Missouri Cannabis Trade Association, which represents cannabis professionals, that says it would be “unduly burdensome” and not reasonable to require businesses to create new labels.

“Down the beer aisle, these craft beers deliver these cool and interesting designs,” said the association’s attorney Eric Walter. “Colors are attractive to everyone, not just children.”


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