US (MI): Fawn River Cultivation to install UV light technology

Fawn River Cultivation Company and BioLumic announced today a new partnership to use BioLumic’s patented UV light technology, opening the door for new varieties to hit the consumer market by the end of 2023.

“The BioLumic technology will enable the creation of varieties with unique wellness benefits and extraordinary experiences,” said John Babcock, CEO of Fawn River Cultivation Company. “Michigan consumers deserve more varieties with a greater value at every price point. In addition to curating best-in-class genetics to expand our product line, we look for innovative partners like BioLumic to help us meet the quickly changing market.”

Now the nation’s second-largest cannabis market, the state of Michigan has positioned itself as a national leader in the cannabis industry. Fawn River services approximately 100 provisioning centers in the Michigan cannabis market, with two retail locations in the Great Lake State.

Through this partnership, Fawn River will deploy BioLumic’s propagation-stage light recipes to regulate cannabinoids and terpenes profiles to develop a wider and more compelling range of consumer products and consumer wellness benefits.

“Fawn River is a vertically-integrated cannabis company with a state-of-the-art cultivation facility, experienced team, and a true understanding of what the Michigan cannabis consumer values in its varieties,” said Steve Sibulkin, CEO, BioLumic. “This partnership has the potential to redefine cannabis market dynamics in Michigan by ushering in a new era of products and product development.”

“The proprietary nature of the BioLumic light treatment pairings ensures defensible gains in an industry marked by quick-changing demands,” said Babcock. “It also allows us to go beyond cultivating top strains alone to create ongoing advantages that not only sets Fawn River apart in the industry but continue to improve our offering to consumers at an unbelievable pace.”