US (PA): Allen Iversion is back in Philly, with cannabis this time

Allen Iverson is coming back to Philly, and this time, he’s bringing his own cannabis.

That’s courtesy of a partnership with former NBA player Al Harrington’s cannabis brand Viola, which will soon debut in Pennsylvania. As part of the brand’s Keystone State rollout, Viola cannabis will be available exclusively at RISE MMJ dispensaries for the launch and then will appear at other state dispensaries. The menu includes Iverson ‘01 — the name references A.I.’s MVP season (and, incidentally, the last time the Sixers reached the NBA finals).

Patients who purchase the strain can expect a “euphoric, balanced body and head high,” along with the taste of flowers, pine, orange, and hops, according to Viola’s website. It is an indica-dominant hybrid strain and comes from a cross of two other cultivars — GMO and Cherry Pie. It will be priced at $45 an eighth (3.5 grams), and other Viola strains will be $40 for the same amount.

The Iverson ‘01 strain, however, is not The Answer’s first brush with branded cannabis. He partnered with Harrington in 2021 for Iverson ‘96, another indica-dominant strain that takes its name from the year the 11-time NBA All-Star was drafted into the NBA by the Sixers. Iverson ‘01 came a year later, launching in spring 2022.


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