Joi Botanicals is forming a brand licensing agreement with Freedom Cannabis.
Under this agreement, Freedom Cannabis Inc. will take on the role of the processor, packager, and distributor for Joi Botanicals' range of branded products. Joi Botanicals, renowned for its premium flower offerings, is expanding its product portfolio to include an array of new formats, including vapes and other extracts. By entrusting Freedom with the final stages of product development, Joi Botanicals can focus on its core strength - cultivation - ensuring that the end consumer receives products of unparalleled quality and purity.
"We are thrilled to join forces with Freedom Cannabis Inc. in this brand licensing agreement," said Tony Balakas, CEO at Joi Botanicals. "This collaboration allows us to leverage Freedom's expertise in processing and packaging, ensuring that our products reach consumers in pristine condition. We are aligned not only in our pursuit of exceptional product quality but also in our commitment to sustainability and community uplift."
Nathaniel Garneau, Master Grower at Freedom Cannabis Inc., shared similar sentiments, stating, "The partnership with Joi Botanicals is a testament to our shared values and dedication to the well-being of consumers and communities. By harnessing our processing capabilities, we aim to amplify Joi's premium offerings and make a positive impact on the industry and the environment."
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