BellRock has entered into a licensing agreement with Dark Horse Medicinalsto bring the Mary's Medicinals® and Dixie™ Brands to Arkansas.
"Dark Horse is a cannabis leader in Arkansas. They have a customer-first mentality as evidenced by their market penetration and loyal consumer following. We are excited to launch Mary's award-winning patches and wellness products this year," stated Brian Jansen, President and CEO of BellRock Brands. "Dark Horse Medicinals is proud to partner with BellRock Brands to bring Mary's Medicinals and Dixie to Arkansas patients. We firmly believe in bringing quality and consistent products to the people of Arkansas, and BellRock has a proven track record of each of those core values," said Casey Flippo, CEO of Dark Horse Medicinals.
BellRock is also continuing to execute its previously announced operational turnaround. Last year, the Company made several changes to senior management and engaged West 4th Holdings, LLC, a management consulting firm focused on improving operational productivity for small to mid-size companies. Under this leadership, BellRock continues to execute strategies to reduce costs, drive margin expansion, and improve cash flow. Alongside these operational actions, the Company has engaged creditors with the goal of lowering the Company's overall debt and interest burden. In pursuing a long-term success strategy, BellRock is considering all strategic alternatives to maximize value for its various stakeholders. These may include, but are not limited to, future corporate development activities, restructuring of debt obligations on its balance sheet, and raising new capital.
Today, the Company is also announcing the resignation of Kerry Bilewski as General Counsel and Corporate Secretary, effective November 1, 2023.
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