Fluence cannabis solutions architect Casey Rivero will join a panel at this year's MJBizCon alongside Fluence customers to discuss how growers can maximize crop quality. In addition, the company is investing in connecting the cannabis community at this year's conference, providing product demonstrations from Fluence's line of leading LED lighting solutions, as well as hosting a series of Grower Talks with Fluence experts at the company's booth.
Rivero's session, entitled "Powering Through Market Conditions: How Growers in Established Markets are Doubling Down on Quality and Boosting Their Bottom-Line," will provide growers with concrete steps they can take to navigate an uncertain market. Rivero, a former cannabis cultivator, will be joined by Travis Higginbotham, StateHouse vice president of cultivation; Chris Castle, COO and co-founder of Flora & Flame; Andrew Reich, division manager at SunMed Growers; and Tyler Smith, principal advisor at Smith Cultivations.
"Though I have had my own grows for years, I find myself learning every single day from the cultivators we collaborate with," Rivero said. "I'm honored to sit beside some of the industry's most successful and innovative growers and share our firsthand knowledge on what it takes to deliver the highest-quality product to the market."
The company will also host a series of Grower Talks throughout the show at the Fluence booth. As part of the series, growers can learn about innovative HPS retrofitting strategies, inter-canopy lighting solutions, and other topics that are top of mind in the cannabis industry. Growers will have the opportunity to ask questions and solicit advice from experts in their field, including Taylor Kirk and Dr. Jason Matlock from Fluence's Horticulture Services division, as well as Dr. David Hawley, principal scientist and head of Fluence's Crop Research division.
"MJBizCon is an opportunity to come together and share the latest innovations across every facet of the industry," said Lorrie Schultz, senior vice president of marketing for Fluence. "We're looking forward to amplifying the voices of our customers as well as sharing insights from our in-house cannabis experts to showcase how Fluence's LED technology can help cultivators grow smarter, more efficiently, and at the highest quality."
Fluence experts will also demo products from the company's suite of LED technologies, including its RAPTR, VYPR, SPYDR, RAZR, and VYNE fixtures. According to Fluence and Cannabis Business Times' recently released "State of the Cannabis Lighting Market" report, growers are addressing ongoing industry challenges by redoubling their focus on crop quality. "Our LED technology and cultivation expertise helps cannabis growers throughout the world improve bud density and quality and drive financial success," the team concludes.
Fluence is present at MJBizCon between Nov. 28 and Dec. 1 at booth no. 43023. The panel will take place from 10 to 10:40 a.m. PST on Thursday, Nov. 30, in room N259.
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