Village Farms has shipped and launched two cannabis brands in the United Kingdom (UK). The Company's Pure Sunfarms and The Original Fraser Valley Weed Co. brands will be distributed by 4C LABS.
"This launch of our leading BC-grown cannabis brands is a game-changer for patients in the UK, the third most populated country in Europe," said Michael DeGiglio, Chief Executive Office, Village Farms. "We are proud to launch brands and products in the UK that have driven our top-three market share performance in Canada while also proving successful in other international markets. Through our wholly owned subsidiary, Pure Sunfarms, we are now exporting our preferred Canadian-grown cannabis products to four international medical markets, including Germany, Australia, and Israel, which, together with the UK, represent a population of more than 185 million."
"We are thrilled to partner with Village Farms to bring its best-selling flower products in Canada – the most competitive cannabis market in the world – to the UK medical market for the first time," said Greg Dobbin, President and Chief Executive Officer 4C LABS. "Their Pure Sunfarms and Fraser Valley offerings will each uniquely fill out important segments in our portfolio to address the needs of UK consumers seeking consistently high-quality flowers. Village Farms is known to be the best in the world at delivering such quality, with stable supply, and we are confident these brands will resonate with UK consumers immediately upon launch and support 4C LABS in our goal to build a dominant position in the UK medical cannabis market."
For more information:
Village Farms International Inc.
Tel.: +1 (407) 936-1190