As the Indian horticultural industry experiences rapid development, CV Hydro, an Indian-origin company specializing in hydroponic solutions, identifies promising opportunities for Indian horticulture products and services in the Australian market. In a bid to explore these prospects, CV Hydro extends a warm invitation to Indian suppliers to partake in the upcoming FutureAG event.
"The Indian horticultural industry has undergone significant transformations over the past five years, with a notable shift towards modernization and technology adoption, including greenhouse growing," states CV Prakash, founder of CV Hydro. "Advanced irrigation systems, improved crop varieties, and enhanced post-harvest management techniques have significantly contributed to increased productivity. Additionally, there is a growing emphasis on sustainable and eco-friendly practices."
With a two-decade history as a trainer, a hands-on grower, and a consultant in hydroponic growing, CV Hydro has set up numerous hydroponic farms and imparted training to thousands of students from India and abroad in this field in the past 16 years.
Challenges in the market
While fruits and vegetables remain popular products in the Indian horticultural industry, challenges such as limited market access, unpredictable weather patterns, and climate change drive growers to innovate in their growing and marketing conditions. Control of pests and diseases in horticultural crops also poses challenges, necessitating effective solutions.
In response to these developments, Indian suppliers have expanded their horizons and are now seeking to export their solutions. "We anticipate export markets opening up for Indian horticultural products, providing farmers with increased income, and this extends to horticultural solutions as well," notes CeeVee, representative of CV Hydro.
Australia presents a promising market for Indian horticultural products, supported by various schemes and initiatives introduced by the Indian government. Financial assistance, subsidies, and technical know-how are provided to growers, and the recently ratified India-Australia Free Trade Agreement, effective since the end of 2022, offers market access, tariff reductions, and strategic advantages.
CV Hydro, already active in the Australian market, has been appointed as a strategic partner and official agent for the FutureAG event, organized by Hannover Fairs Australia and Hannover Fairs Asia Pacific Private Ltd, subsidiaries of Deutsche Messe.
The event, scheduled for April 17-19, 2024, in Melbourne, is designed to showcase the latest advancements in agriculture, facilitate networking opportunities, and encourage collaborations shaping the future of the industry.
CeeVee emphasizes the welcoming stance toward exhibitors specializing in hydroponic and protected cropping solutions. "We anticipate a diverse range of exhibitors, including those showcasing various soilless media substrates and products, greenhouse builders, and suppliers of climate and irrigation control systems. CV Hydro Australia will be present to provide expertise in soilless cultivation consulting and agronomy. Noteworthy participants include Fiberdust from the USA and Varsha Enterprises India, who are exhibiting cocopeat substrates and air pots for blueberry farming. Several other companies from the Indian horticultural sector have expressed interest in participating."
CV Hydro remains committed to fostering innovation and collaboration in the agricultural sector, aiming to contribute to the growth and success of the industry both in India and Australia.