Grow Rebates announced today veteran horticulture expert Ron DeKok's appointment as the Chief Commercial Officer. In his new role, DeKok will maintain and accelerate Grow Rebates' rapid growth in horticultural and agricultural segments across markets. DeKok brings decades of knowledge in the horticulture industry, most recently as Senior Vice-President for Fluence horticultural LED lighting and Signify's Director of North America for Philips Horticulture LED.
"Ron's knowledge and expertise in the horticultural space is extensive," said Rob Van Diest, Founder and CEO of Grow Rebates. "We're honored to welcome him to the Grow Rebates team and to inject his experience into the leadership of our expanding global company footprint as we roll out new company offerings in 2024."
"Grow Rebates is spearheading a new focus on crop sustainability and energy optimization within the industry, resulting in maximizing grower profitability," DeKok said. "Its rapid expansion shows the depth of commitment the company and our customers have to grow smarter, and I'm truly excited to be a part of it. Stay tuned for the next chapter in our drive forward!"
Founded in 2016, Grow Rebates came to market to serve the growing demand for energy-efficient grow lights. Their Upfront Incentive program allows growers to reduce capital expenditures by up to 100%.
Recognized as a leading grow light supplier in the market, Grow Rebates supports cultivation facilities across the nation and serves the grower and production segments of horticultural and specialty agriculture in controlled environment agriculture across sectors such including ornamentals, floriculture, food production, vertical farming, cannabis, research institutes, universities and colleges, government agencies, seed producers, breeders, AgTech and plant-based pharmaceuticals.
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