The Cannabist Company announced its partnership with Revelry Herb Co., an artisan-quality flower and pre-roll brand launched by the creators of Revelry Supply.
The Cannabist Company will introduce Revelry’s pre-roll joints to the New Jersey market in the coming weeks and will continue to roll out across the Company’s dispensary and wholesale networks in additional states, including Massachusetts and Pennsylvania, pending regulatory approval. Revelry’s cannabis products are currently only available in California, and this collaboration will be the first to introduce its flower brand to any East Coast market.
“Revelry is at the forefront of innovation and style with its awesome smell-proof and must-have gear. We can’t wait to see some of our amazing branding incorporated into their accessories. The durable and functional designs of their products make the gear a customer favorite in our Cannabist locations throughout the country,” said Jesse Channon, President, The Cannabist Company. “It’s always great working with like-minded cannabis enthusiasts and visionaries like the Revelry team. We are thankful for this opportunity to partner with Brandon, Eric, and the team, and look forward to being the first retailer on the East Coast to introduce Revelry’s pre-rolls to our customers.”
This partnership also includes an expansion of the two companies’ existing collaboration on lifestyle products and accessories, including smell-proof backpacks and storage cases, which are currently available at select Cannabist locations nationwide. Revelry will be supplying The Cannabist Company with exclusive, customized accessory products for its brands, including Seed & Strain. For close to a decade, Revelry has manufactured a unique line of smell-proof luggage and accessories designed for the modern cannabis consumer and outdoor enthusiasts.
“We are committed to expanding access to our artisan quality flower and connecting with new customers who can enjoy our products as they pursue their own everyday passions. Through this collaboration, we will be able to further expand our reach and ability to be a part of new communities on their ‘off the clock’ adventures in exciting new markets,” said Eric Hammond, President of Revelry. “The Cannabist Company has a passion for the plant, and it shows through their innovative cultivation processes, proven customer service experiences at the retail level, and overall attention to detail. We know our products will be in good hands and can’t wait to embark on this exciting new journey.”