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An inside look at 22Red’s cultivation:

US (AZ): “It's about being ahead of the curve instead of being behind it"

When it comes to cannabis, the world-renowned bassist of Grammy Award-winning rock band System of a Down, Shavo Odadjian, is all about staying ahead of the curve.

So, when it came to establishing the Phoenix arm of 22Red's cultivation, Odadjian turned to expert grower Stephen Hess to push the plants to the absolute max.

"We let the plant maximize its potential and don't try to force a square into a circle. But we do push the limiting factors of the growing rooms and create enough environmental stress to where we should see a positive reaction from the plant," Hess explained while closely examining one of 22Red's flowering plants in December.

Part mad scientist and part hippy grower, Hess came to 22Red after cultivating in the Pacific Northwest and California. He's been growing cannabis for various companies in Arizona for the past eight years.

Read more at: www.phoenixnewtimes.com

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