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WayBeyond about their strategic focus:

"Accessible agronomy data can help low- to mid-tech growers deal with escalating challenges"

"Growers play some of the most critical roles in our food supply chain. Our aim is not merely to provide tools but to fundamentally transform how crops are managed, making growers' work more profitable, sustainable, and enjoyable", says Darryn Keiller, founder and CEO of WayBeyond. At the Fruit Logistica, the company will unveil their new brand identity and strategic focus, aiming to empower growers with innovative technology and insights for enhanced crop management.

"Facing escalating challenges such as rising production costs or evolving climates, the industry is in dire need of advanced, data-driven crop management solutions. Our evolved brand emphasizes our commitment to making sophisticated agronomy data accessible, timely, and actionable for all, focusing on low- to mid-tech growers to improve food security and promote sustainable practices", says Darryn.

FarmRoad, WayBeyond's flagship crop management software, leverages a leading sensor network, AI, and plant science expertise. It aims to unify farm data, manage plant health, and maximize yield, reflecting a shift towards integrated, data-centric crop management, enabling growers to make informed decisions and optimize crop outcomes.

Trusted by horticulture leaders worldwide, like Bayer Crop Science, Perfection Fresh, or Azura Group, WayBeyond's solutions now cater more to seed producers and large-scale growers. The strategic shift includes enhanced customer engagement, with local support and agronomy services to ensure growers can fully benefit from digital agronomy.

"Modern crop management extends beyond yield; it's about the efficiency and sustainability of agricultural practices," Darryn emphasized. "WayBeyond is leading this revolution, providing the agronomy insights growers need to succeed in a rapidly changing world."

WayBeyond will exhibit at Fruit Logistica, Hall 3.1, Stand C-30, on 7-9 February 2024.

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