Since its inception in 2018, the Cannabis Act has guided Canada's cannabis market through its share of highs and lows. At the five-year mark, one challenge has emerged as a top priority: the rise of illicit markets. These unregulated vendors—with their diverse products and attractive pricing—are drawing consumers in.

Illicit markets are prompting both business leaders and government regulators to rethink their strategies and policies to weed out the unregulated vendors. Joint efforts between the two can grow Canada's legal industry and guide consumers toward safer, more equitable consumption.

According to a report by Deloitte, narrowing prices and growing product lines have brought both legal retailers and regulators face to face with Canada's flowering illicit cannabis market.

Click here to read the report