4Front Ventures has achieved several milestones in line with the previously outlined plan and timeline for its Matteson facility. This includes the activation of the building's power, the commissioning of lighting systems and HVAC units, and the final setup and commissioning of the cultivation and extraction infrastructure. This sets the stage for initiating lab operation and introducing plants into the building this Spring. Additionally, 4Front is excited to offer dozens of new career opportunities at this facility. "We remain dedicated to providing regular updates on the facility's progress, ensuring stakeholders are well-informed as the site advances towards full operational status and readiness to serve the local Matteson community and broader Illinois market."
"We're excited about reaching critical milestones, such as the imminent opening of the Norridge store and the progress at our Matteson facility, highlighting our expansion in Illinois. The readiness of the Norridge location to welcome customers after a successful state inspection, along with the Matteson site's rapid push towards full operational capability, represents significant advancements. Amidst this expansion, our focus on product innovation, especially in key growth sectors, has intensified. With my recent step into the CEO role, I've brought a renewed energy, focus, and drive to our initiatives, reflecting a dynamic shift in how we approach our business strategy. This transition has already yielded substantial achievements, including the launch of our new branded product, Mission Cannabis, flower quality and failure rate improvements, and a renewed emphasis on innovation and product development," stated Andrew Thut, CEO of 4Front Ventures.
"It has been crucial for me to demonstrate our commitment to executing our strategic roadmap. Our robust infrastructure, enhanced product quality, growing retail presence, and substantial wholesale opportunities are set to help us continue to capture market share. The introduction of our Crystal Clear Blast vape in Illinois and Massachusetts, aimed at the second-largest and fastest-growing product category, positions us at the forefront of industry trends. With key assets in place, we're poised for meaningful sequential growth as we progress through 2024, leveraging our newly established infrastructure to drive consistent quarter-over-quarter growth. We're moving forward with a fresh perspective, eagerly anticipating the promising growth trajectory ahead," Andrew said
"I could not be more proud of how hard our team has worked and how dedicated they have been to ensure we are doing everything in our power to deliver a superior experience to our customers. Their unwavering commitment is the backbone of our progress, and together, we remain focused on our core objective—improving the customer experience and strengthening our market presence," he concludes.
For more information:
4Front Ventures
www.4frontventures.com