Two new leaders from the hemp beverage sector have joined the officer ranks of the U.S. Hemp Roundtable.
Art Massolo, VP of Business Development at Cycling Frog, will serve as the new Executive Vice President, while Aaron Nosbisch, founder of BRĒZ, assumes the role of Vice President of E-Commerce.
"Beverages represent the fastest-growing segment of the hemp industry, and the Roundtable is blessed to have two of the industry's most prominent leaders join us as Vice Presidents," said Jonathan Miller, the Roundtable's General Counsel.
"Involving hemp beverage companies within the umbrella of an organization that is dedicated to the entire hemp food chain is critical to the success of the entire industry. All hemp product lines face an existential threat from the unholy alliance that has developed between monopolistic marijuana companies and cannabis prohibitionists. These groups are massively funding efforts to bring all hemp products into the dispensary system. Only through a united front can we sufficiently fund and execute a successful strategy to regulate, not prohibit, hemp products."
Art Massolo expressed his gratitude and commitment to the cause, stating, "Joining the Executive Board of the U.S. Hemp Roundtable is a true honor. I am grateful for the opportunity to collaborate with the entire cannabis industry and dedicate as much time as it takes to advancing equitable and sustainable hemp policies. Together, we will advocate for science-driven regulations that ensure the growth and integrity of the hemp industry, fostering innovation and inclusivity. The industry must be united—it cannot be one product line for itself—because our opponents will take advantage of any division."
Massolo continued, "Post-prohibition is never easy, and on behalf of Cycling Frog, the entire hemp beverage industry, and the entire hemp ecosystem, I commit to helping all of our products remain and flourish on shelves, online, on tables, and in fridges throughout the world for centuries to come."
For more information:
U.S. Hemp Roundtable
www.hempsupporter.com