Flora Growth Corp has announced that Captain Hooter will assist the Company as an advisor. With over three decades of experience, Captain Hooter will offer his expertise to enhance Flora's product development, brand positioning, and market expansion strategies.
Clifford Starke, Chairman and Chief Executive Officer, expressed enthusiasm about the collaboration: "We are excited to welcome Captain Hooter. His knowledge of cannabis, from cultivation to consumption, and his extensive global experience will enhance Flora's competitive edge."
Captain Hooter's interest in cannabis was sparked by personal health pursuits, which led him to Europe in the 1990s. There, he deepened his understanding of the scientific and therapeutic aspects of cannabis, earning a reputation as a trusted expert. His work has been widely acknowledged, particularly in the Netherlands, where he authorized "Captain Hooter's Connoisseur's Guide to Amsterdam Coffee Shops." The guide, which highlights the top 20 coffee shops from an extensive review of 169, is a testament to his meticulous and insightful approach to the cannabis industry.
For more information:
Flora Growth
www.floragrowth.com