Good Day Farm is one of the largest cannabis producers in the Southern United States, operating in four states with a team of over 2,000 employees. The company cultivates and sells a wide range of cannabis products, from premium flower to edibles and tinctures. Mikey Towey, Vice President of Cultivation at Good Day Farm, explains how the wireless sensors of Growficient play a crucial role in their operations.
Precision insights
Achieving consistent results in cannabis starts with creating highly controlled growing environments. That is why Good Day Farm cultivates plants indoors, where factors like light, heat, and humidity are carefully managed. Mikey: "Thanks to this approach, we're able to produce consistent yields year-round without the challenges of external weather changes. This level of control is critical for our operations." Good Day Farm has six production sites and over 160,000 square feet of flowering canopy. To get even more control over yield results, they need reliable data to optimize processes. That's where Growficient sensors come in. The company implemented these sensors two years ago to improve its irrigation strategy. Mikey explains: "I've worked with different water content sensors in the past, but Growficient is unique. The data is clear and actionable, and it helps us make better decisions every day. A major benefit is that we can use it in every type of media we cultivate, for example, Rockwool, Promix (soil), and coco peat. "
Consistent results
The implementation of Growficient sensors has had a profound impact on Good Day Farm's irrigation practices. Mikey explains: "Before using Growficient, we didn't monitor volumetric water content data or runoff. We were just mixing and guessing, which left a lot of room for error. Now, the sensors give us real-time insights into root zone performance, allowing us to manage our plants with greater accuracy."
These improvements in precision have translated directly into consistent results. Mikey says: "We've gone from a 70-80% yield variance between sites to less than 5%. Since implementing Growficient, and combining with high level irrigation techniques, we've seen a 5 to 7% increase in yield, improved potency levels by 2 to 3% and increased terpene content by 1 to 2%. The sensors provide real-time data that allows us to make precise adjustments, resulting in consistent and high-quality outcomes. It's a simple yet powerful system that has delivered a measurable impact on both our operations and product quality, directly impacting customer satisfaction."
© Growficient
Less run-off and saving time
The introduction of Growficient has also reduced time spent on growing processes. For example, in the way Good Day Farm handles Rockwool blocks. Mikey: "Previously, we saturated Rockwool blocks, which meant we'd have to wait three to five days for them to dry enough for the plants to start taking up water. With the guidance of the Growficient data, we switched to a drip procedure. That has cut the waiting time to just 48 hours."
Beyond saving time during planting, the sensors have also optimized day-to-day irrigation practices. Mikey adds: "We've reduced global runoff to under 3%, which saves water, nutrients, and labor. Growficient has helped fundamentally change how we approach irrigation. It's not just about saving time, it's also about working smarter and achieving better results across the board."
Ease of collaboration
Managing a multi-site operation across different states comes with unique challenges, particularly when it comes to data sharing and decision-making. Growficient's features, like Company Management, have made these processes much easier. Mikey says: "Company Management is a lifesaver for a senior leader like me. With six production sites and many teams accessing the same data, it's critical to maintain control. This feature ensures we can manage permissions and data security effectively while empowering our teams to perform at their best."
The ability to share insights across locations has also strengthened teamwork and improved consistency. Mikey explains: "Our teams use the wireless sensors daily to monitor and adjust their irrigation strategies. The ability to compare data across sites has been invaluable in maintaining consistent practices and outcomes. The interface is straightforward, which ensures smooth operations."
Return of investment
The results achieved with Growficient have provided Good Day Farm with a clear return on investment. Mikey explains: "Water content sensors don't teach themselves. It took us six to nine months to fully integrate the sensors into our workflow and train our teams to use them effectively. But once we did, the impact was immediate. Growficient helped us save resources, improve yield, and reduce costs significantly. We've absolutely earned back our investment, and the improvements keep adding up."
These savings come from multiple areas, including reduced water use, nutrient efficiency, and lower labor costs. Mikey adds: "The ability to make precise adjustments based on data has streamlined our processes. It's helped us operate more efficiently and with greater confidence, making it one of the smartest decisions for our operations."
Future potential
After more than two years of working with Growficient, Mikey values the partnership between their teams. "They don't just sell sensors; they're partners in improving how we grow," he says. "Whenever we have feedback, they listen and implement changes that make the product better. That kind of partnership makes a real difference and ensures we're always evolving."
For other companies in the cannabis industry, Mikey has a clear message: "Growficient sensors won't solve all your problems overnight, but they give you the tools and insights to grow smarter. That has helped us a tremendous amount."
For more information:
Growficient
Tom de Vreugd - Grower Success Manager Cannabis tom@growficient.com
www.growficient.com