"Growing cannabis means bringing out the plant’s genetics as the breeder intended"

When Bloom House was founded, it wasn't just another venture into Canada's competitive cannabis space, it was a mission born from a deeply personal need. "It really started with Frank's own experience," explains Quentin Davidson, from Bloom House, referring to the founder Francesco Grossi. "He was using medical cannabis and quickly became discerning about cultivars, the effects , what worked, what didn't. That evolved into wanting to create something different, something purposeful." Today, Bloom House operates in the adult-use market, but their approach retains that sense of intention and care. "Our eye is always on quality," says Quentin.

© Bloom House

Purpose-built cultivation
The company's cultivation facility is purpose-built, with several layers of automation and control that allow the team to manage air, irrigation, and lighting with a high degree of accuracy. "We grow hydroponically, with no pesticides and we don't irradiate our cannabis," Quentin notes. Irradiation isn't seen positively in the market, however some growers have to resort to that solution to comply with the regulations around microbial count in cannabis flowers. It's an easy fix, which however lowers the quality of the flowers. On the other hand, complying with said count without irradiating is possible, but definitely not easy. "Everything is built around clean practices, clean inputs, clean processes, clean outputs. Irradiation might solve one problem, but it creates others," he explains. "You lose terpenes, trichomes burn, the flower degrades. It spoils what makes cannabis valuable in the first place."

To get there, Bloom House invests in prevention at every stage, from sanitized tools and surfaces to healthy mother stock and beneficial insects to manage pest pressures. "It's about being clean at every step. From clone to cure, due diligence is everything."

Genetics first
Bloom House starts from seed, pheno-hunting cultivars that suit their facility's microclimate and production goals. "We look for genetics that perform, whether they're for flower, rosin, or sticky stash hash. You can't extract what isn't there," Quentin says. Visual appeal also matters. "Some plants that make great hash don't always look good in a bag. But we want cultivars that can do both, bag appeal and extract value."

© Bloom House

For a company so focused on flower and rosin, lighting becomes a critical factor. "We've always been LED, from the beginning," Quentin says. "What I've noticed, especially making hash, is how important the red spectrum is for trichome ripeness and size. It's not just about maturity, it's about making sure those trichomes are the right size for extraction."

That's where Aelius comes in. The Canadian lighting company has worked closely with Bloom House since their earliest days. "They were our first large-scale customer," says Candice Grant from Aelius. "They've been running our original fixtures for five years now, and they've stuck with us through all the ups and downs."

Quentin emphasizes the relationship aspect. "It's never just transactional with Aelius. They vet our needs, troubleshoot, bring solutions. That level of support is rare."

A culture of continuous improvement
Technology and genetics is not necessarily what Bloom House is about, as all they do is rooted in a strong internal culture. "We hold ourselves accountable," Quentin says. "We adapt, we learn from our hardest challenges. We strategize around our failures."

That philosophy carries through to post-harvest. "We defoliate at the right times. We cut whole plants, hang them to dry, monitor moisture daily, then hand trim everything. Curing is done properly, because the flavor, the quality of the hash, it all depends on that."

© Bloom House

Trichome is the grape
For Quentin, a legacy hashmaker, the metaphor is clear. "Cannabis is a lot like wine. You can get so many expressions from the same plant, just like a grape. And in our case, the trichome is the grape."

To that end, Bloom House focuses on expressing the genetics as the original breeder intended. "That's where the value lies. Understanding the details, that's what will always separate us from the next guy on the shelf."

Exploring export
While the company is focused on strengthening its Canadian footprint, they are currently also exploring export strategies. "Every brand that tries to be for everyone ends up being for no one," Quentin reflects. "So we've narrowed in on our core offerings. We make sure the product attributes are communicated clearly to budtenders, because that's how it reaches the consumer."

And through it all, Aelius remains part of the journey. "We can call them anytime," Quentin says. "They've been with us from front to back, whether we're troubleshooting lights, checking under-canopy performance, or planning for the future."