Ascend Wellness Holdings has launched its completely reimagined eCommerce platform. Designed to bring Ascend to the cutting edge of eCommerce and loyalty, this new ecosystem will deliver an improved customer experience including an all new, fully revamped loyalty program, the Ascenders Club. This loyalty program was rebuilt to be a new gold standard and features a four-tiered system designed to reward and engage customers through personalized perks, seamless digital integration, and best-in-class benefits across all retail channels.
Ascenders Club hopes to resolve many of the customers' pain points – simplifying and enhancing the customer experience with greater value per reward, improved point accrual, and unified redemption across locations. Structured into four tiers — Blue, Gold, Platinum, and the exclusive Legends Club — the program features elevated perks at each level, including special offers, birthday gifts, launch discounts, and priority access to new drops.
Ascenders Club is powered by full-stack Dutchie integration and a new Ascend Dispensary App. These upgrades enable a frictionless shopping experience where customers can browse, track rewards, and pay directly through the app using Ascend Pay, a secure, cashless digital wallet solution.
"We completely redesigned our full tech stack and the Ascenders Club to meet our customers where they are — online, on-the-go, and ready for more value and personalization," said Sam Brill, CEO of AWH. "This launch represents a complete transformation of our customer experience, combining a sleek new app, real-time reward tracking, and meaningful perks at every level. We see it as a critical step forward for cannabis retail."
For more information:
Ascend Wellness Holdings
www.awholdings.com
