Berkshire Roots has announced a shift to partner with smaller craft cannabis brands, helping them gain visibility and reach in a competitive market.
© Berkshire Roots
"For years, Berkshire Roots has delivered high-quality products and experiences to our community," said Mike Popowich, Retail Director of Berkshire Roots. "Now, we're using our platform to support smaller craft operators, shining a spotlight on the diversity and innovation they bring to the industry."
This initiative builds on Berkshire Roots' partnerships with other cannabis brands. In addition to shelf space and visibility, Berkshire Roots is dedicated to guiding its partners through education, direction, and shared resources-helping smaller operators navigate the challenges of today's cannabis industry.
"Consumers value authenticity and connection," Popowich added. "Craft operators embody those values, and we're proud to help tell their stories, support their growth, and bring their products to more people."
For more information:
Berkshire Roots 
www.berkshireroots.com
