Canopy USA has announced the appointment of Eric Ruhle as Vice President of Brand Sales, overseeing sales strategy across the full Canopy USA portfolio.
"Eric's extensive experience and proven success across some of the most competitive markets in cannabis make him a valuable addition to our team," said Brooks Jorgensen, President at Canopy USA. "As Canopy USA's portfolio continues to expand, his leadership will be instrumental in strengthening our retail partnerships and unlocking new growth opportunities."
In his new role, Ruhle will be responsible for shaping and executing the sales strategy for Canopy USA's family of brands, with a focus on expanding retail presence in core and emerging markets, strengthening distributor partnerships to increase product accessibility, and launching innovative go-to-market initiatives to accelerate revenue growth.
"I'm thrilled to join Canopy USA at such a pivotal time in the industry," said Ruhle. "Their portfolio represents some of the most trusted and innovative brands in cannabis, and I look forward to helping accelerate their growth while continuing to set new standards for excellence in sales."
For more information:
Canopy Growth Corp.
[email protected]
canopygrowth.com
