The cannabis growers' showcase is not a new concept in New York, but it has recently been expanded through state legislation signed by Governor Kathy Hochul, and now the details are being crafted through proposed regulations. This is an important moment for local cannabis businesses and entrepreneurs to follow—and to add their thoughts during the public comment period.
In simple terms, the showcase permit allows licensed adult-use cannabis retailers, working together with licensed cultivators and processors, to hold temporary sales events at approved venues such as farmers markets, public markets, and pop-up locations. At these events, retailers can sell cannabis products directly to consumers outside of their permanent dispensary locations.
While showcases started as a way to boost consumer access during earlier phases of New York's adult-use cannabis rollout, the recent legislative expansion is designed to make them a more permanent and flexible retail option. However, regulators are still finalizing the rules, including how often events can be held, security requirements, and how product sales and displays must operate to protect communities and ensure compliance.
The showcase program has already proven popular and economically impactful by helping connect growers and consumers in new, community-friendly settings. Now, with the proposed regulations open for input through November 24, 2025, it's the right time for business owners and community stakeholders in Rockland County and beyond to share their perspectives and help shape the future of this growing marketplace.
Read more at RC Biz Journal
