CAN: High Tide celebrates four years of the Cabana Club

High Tide is celebrating the seven-year anniversary of adult use cannabis in Canada and the four-year anniversary of its industry-leading discount club model.

"While many of our competitors have struggled or exited the market, our discount club model has proven resilient, profitable, and scalable. We built Canna Cabana to serve consumers for the long term, by focusing on value, innovation, and community," said Raj Grover, Founder and Chief Executive Officer of High Tide.

"Today, Canna Cabana isn't just leading—it's defining Canadian cannabis retail. As the nation's most recognized brand, we're raising our sails higher with new goals of 3 million Cabana Club members and 350 stores. Our mission remains the same: to make quality cannabis accessible and affordable for every Canadian adult consumer," added Mr. Grover.

The Canadian adult use cannabis industry was born on October 17, 2018, and steadily grew to $5.5 billion in retail sales for the 12 months ending July 2025.1 The five provinces where Canna Cabana operates represent the lion's share of the national market, with $4.5 billion in retail sales during this period, which represented 5% growth from the prior year.

Since the launch of its discount club model on October 20, 2021, Cabana Club membership has grown by 800% to 2.2 million members today, making it the largest cannabis loyalty program globally. Purchases by these members represent over 90% of in-store sales across Canna Cabana's retail network. Unbeatable prices and selection, retail-friendly shoppable layouts in Tier 1 locations, in-demand consumption accessories, and unique white label products are the hallmarks of the Cabana Club loyalty program.