CAN: Launch of new adult-use cannabis brand launched

Nextleaf Solutions has announced the national launch of its new adult-use brand, Yard.

Yard is designed for adult-use consumers seeking adult-use cannabis experiences through high-potency extracts, premium hardware, and flavor-forward formulations.

Developed at Nextleaf Labs in British Columbia, the brand will debut with a line-up of 5 new products, including THC dominant vapes in multiple formats, alongside an assortment of infused prerolls, all in retro-classic flavor profiles.

"Yard is an opportunity to resonate on a deeper level with adult-use cannabis enthusiasts seeking THC forward products. Our goal is to deliver a premium experience, without pretense. Yard is an invitation to kick-back, take it easy, and touch grass" Shares Emma Andrews, CEO Nextleaf Solutions.

"Our Company's performance within softgels and oils has remained dominant and continues to deliver steady year-over-year growth. Through recent SKU rationalization, we identified the need to reinvigorate aspects of our product assortment within highly competitive categories such as vapes and infused prerolls. These are categories with greater total revenue potential, where our ingredient portfolio and IP can be more meaningfully commercialized." Comments Andrews.

"We have a competitive advantage in quality, and consistency at-scale, and we're excited to pair that with a bold brand identity, and premium hardware."