BlueCheck has joined with the Hemp Beverage Alliance (HBA) to give members access to compliance technology already protecting billions of dollars worth of hemp e-commerce transactions.
"HBA members that want to get ahead of regulation now have access to verification technology that's proven across hundreds of age-restricted businesses," said Alex Zeig, CEO of BlueCheck. "We're seeing hemp companies voluntarily implement age verification despite the cost impact because they know their products are for adults only. Their customers range from 21 to 85 years old. These businesses want to build compliance track records now—this preferred vendor relationship makes it straightforward for HBA members to do exactly that."
"One of our core principles is to keep adult beverages out of the hands of minors," said Christopher Lackner, president of the Hemp Beverage Alliance. "Members who strengthen their age-verification processes will position themselves and the industry for sustainable growth."
Hemp beverage companies have built a thriving industry serving adult consumers across all legal drinking age (LDA) demographics and creating jobs in agriculture, manufacturing, and retail. BlueCheck-protected hemp businesses successfully catch underage buyers while maintaining viable conversion rates.
For more information:
Hemp Beverage Alliance
hempbeveragealliance.org/
