Data and marketing platform for cannabis retailers and brands , Alpine IQ, has announced an evolution of its Loops media product: direct-to-menu destination URLs that route every brand impression to the appropriate retailer's menu, brand page, or product page.
This update enables brands to reach verified, high-intent cannabis consumers and connect those impressions directly to purchase, all within retailer-owned environments. For retailers, it eliminates traffic leakage and ensures consumers remain inside their ecosystem. For brands, it unlocks measurable, attributable performance previously unavailable in cannabis media.
Cannabis advertising has historically struggled with two core limitations: disconnected purchase paths and a lack of reliable attribution. Media impressions often stopped at awareness, forcing consumers to navigate away from retailer environments and leaving both brands and retailers unable to tie spend to real outcomes. AIQ Loops aims to close that gap.
Each Loops impression dynamically routes consumers to the correct retailer menu experience, enabling immediate purchase intent while preserving retailer control and ownership of the customer journey.
This enhancement positions Loops as more than a media placement. It becomes a full-funnel, purchase-driving channel built on verified cannabis consumers and AIQ's owned communication surfaces, including SMS, email, mobile apps, and ecommerce environments.
The result is a media product that delivers high-intent consumer reach at scale, retailer-safe purchase paths, direct attribution from impression to transaction, and defensible performance reporting for brands, retailers, and agencies.
"AI allows us to move customers deeper into the buying journey faster by intelligently routing them to the deepest possible point in a retailer's purchasing funnel. By removing friction and converting intent into action, we deliver measurable outcomes, not clicks, across any shopping experience," said AIQ CEO Nicholas Paschal.
"Because we are platform-agnostic, our reach and ROI scale far beyond the limits of POS- or ecommerce-bound systems, creating the highest-ROI marketing channel available at true scale."
For more information:
Alpine IQ 
https://aiq.com/
