Quality Horticulture is heading to Grow Up Conference to introduce the Quality Collective, a shared vision brought to life by a group of global horticulture brands that believe collaboration is central to the future of the industry. "The Quality Collective exists to raise standards, support growers in real and tangible ways, and remind the Canadian market that strong cultivation does not happen in isolation," says Katie Rey, Business Development Manager at Quality Horticulture.
Partners are traveling from the United States, Japan, and the Netherlands to be present on the floor. Cannatrol, Catchmaster, Chikamasa, Dosatron, Eazy Plug, Fluence, Gavita, General Hydroponics, Grodan, Lost Coast Plant Protector, MiiM Horticulture, and Mondi are all part of this collective effort. "Our backgrounds may be different," says Katie. "but we share our goal: to help cultivators make smarter, more efficient decisions that protect their bottom line and set them up for long-term success."
© Quality Horticulture
High operational costs coupled with heavy regulatory oversight leave very little room for error. "In this environment, consistency and reliability are necessities." Quality Horticulture addresses this challenge by standing behind products that are proven and tested. "It is about offering confidence," says she. "Confidence that what enters your facility will perform as expected, that there is expertise behind the product, and that decisions made today will still make sense six months from now."
At Grow Up, the company is looking forward to meeting operations along the full extent of the supply chain. "We can't wait to meet with growers, processors, retailers, and fellow industry players to discuss what is working, what is not, and what needs to change. Events like Grow Up remain one of the few places where the entire ecosystem is in the same room" Katie says. After all, as a cultivation supplier, listening is part of the job. "We want to understand what our partners need, what challenges they're facing, and how their priorities are shifting. Those conversations help us evolve alongside the industry and make sure we're aligned in supporting collective success. At the end of the day, the better we understand each other, the stronger the industry becomes."
That is particularly relevant in today's market. "Even in a tough market, we continue to invest in the industry, our partners, and new opportunities that bring more value, stability, and support to growers."
You can find Quality Collective at booth 509 and 706.
For more information:
Quality Horticulture
7575 North Fraser Way Burnaby, BC, Canada V5J 4Z3
qualityhort.com
