Cronos Group has launched its its Lord Jones cannabis brand in Israel. The introduction marks a milestone in Cronos' borderless product strategy, expanding the company's globally recognized brand portfolio.
"Israel has always represented a key market in our borderless product strategy," said Mike Gorenstein, Chairman, President and CEO of Cronos. "By introducing Lord Jones to Israeli patients, we are applying our global brand expertise to meet local demand while preserving the craftsmanship, quality standards, and premium identity, which have come to define Lord Jones. This launch reflects our disciplined approach to international expansion and reinforces our commitment to building globally relevant cannabis brands anchored in quality and innovation."
© Thijmen Tiersma | MMJDaily.com
Lord Jones cannabis flower is produced through a meticulous approach that begins with carefully selected genetics and continues through small batch indoor cultivation. Following harvest, the Lord Jones cannabis products undergo a cold‑cure process designed to preserve terpene richness, aroma, trichome density, and overall flower structure. Each batch is hand‑trimmed, produced in limited quantities, and tested extensively to meet rigorous standards. To maintain freshness and protect terpene profiles over time, the finished product is hand packaged in glass jars, which helps shield the flower from light exposure and preserve its quality.
"The launch of the Lord Jones brand in Israel marks an important milestone for us, bringing a premium standard to the Israeli medical market, which is grounded in expertise and intention," said Adam Wagner, General Manager of Cronos Israel. "Every stage of our work is guided by rigorous oversight and meticulous processes, from genetics and cultivation through meticulous processing and hand packaging. This end-to-end approach gives patients and pharmacists confidence in the standards behind the brand, delivering a premium defined by transparency and an unwavering commitment to quality."
For more information:
Cronos Group
76 Stafford Street, Suite 302
Toronto, Ontario 
M6J 2S1
(416) 504-0004
[email protected]
thecronosgroup.com
