Jane Technologies has announced today that its rewards program, Jane Gold, has surpassed $1 million in cash back distributed to shoppers.
Since its 10-market beta launch, one in 10 online shoppers have enrolled in Jane Gold, signaling a strong appetite for personalized, brand-driven rewards. To date, participants have purchased more than 250,000 items through the program, accounting for $7.5 million in total spending.
The impact on consumer behavior is significant: Jane Gold shoppers spend 57% more per transaction when redeeming an offer, compared to their carts without a Gold deal.
"The cannabis industry is arguably the most complex retail environment in the world, shaped by fragmented regulations and a lack of traditional direct-to-consumer channels. At Jane, we use that complexity as fuel for innovation," said Socrates Rosenfeld, CEO and Co-Founder of Jane Technologies. "Jane Gold is the breakthrough resulting from that challenge – a bridge between brands, retailers, and consumers that previously did not exist.
"Jane Gold has completely transformed our approach to growth," said Jacob Glimco, the Digital & eCommerce marketing manager at Kiva Confections. "For the first time, we have a precise way to reach new shoppers without relying on site-wide discounts that erode brand value and expose retailer margins. Jane's ecosystem gives us clear visibility into conversion by product and dispensary, and has become the most effective acquisition engine we use."
For more information:
Jane Technologies
iheartjane.com/
