Ask anyone running a cannabis operation in Europe what keeps them up at night, and chances are it has nothing to do with regulations or market access. More often than not, it comes down to people.
"When a company brings in an experienced cultivation or process manager, that person naturally gravitates toward the methods and equipment they know," said Rebecca Allen Tapp Product Manager for Paralab Green. "When they leave, the incoming manager does the same thing, often dismantling what came before and rebuilding around their own preferences. Processes end up changing with the people rather than being anchored to what actually works best for the operation, and equipment acquisition decisions suffer the same fate."
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Solving problems rather than creating more
It is a problem automation can help contain, though Rebecca is quick to point out it can only do so much. "Education and honest outside perspective matter so much," she said. "Cultivators, manufacturers, and producers deserve the same level of support we strive to provide patients and consumers, and that means being direct about when a current process is creating more problems than it solves."
She very much understands why operators may be hesitant to upgrade their technology. Validation requirements and capital outlay are real concerns, but in her view the math still works out. "Whether the topic is hand trim versus machine trim or decontamination methods, if a solution strengthens your market position, increases productivity, and gives you the flexibility to respond to shifting demand, that investment pays for itself. The short-term discomfort is worth the long-term gain."
There is a clear trend of producers bringing previously outsourced services in-house to protect margins in an increasingly competitive market. As more companies internalize processes and the number of GMP service providers grows, competition is intensifying and driving the need for service diversification. "As the industry matures, companies are looking more critically at where their margin is going and where they have room to grow. Whether that means investing in decontamination, post-harvest processing, extraction, or packaging capabilities, Paralab Green is uniquely positioned as an end-to-end solution provider to support that transition."
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An industry in flux at ICBC 2026
None of this is happening in a stable environment. "The European cannabis industry remains in flux, with regulations evolving, consumer expectations shifting, and competitive pressures intensifying. The companies that will thrive are those that stay flexible and keep pace with technology."
Paralab Green will be putting all of this in front of the
© Paralabindustry at ICBC Berlin this year. Rebecca has been coming to the show long enough to have watched it grow into something different. "When Paralab Green first exhibited at ICBC Berlin, we were among the only dedicated equipment providers in the room," she said. "Now we return once more as a well-recognized brand with a reputation for representing best-in-class technology, backed by genuine technical and compliance expertise."
One of the things that keeps Paralab coming back as an exhibitor year after year is who walks through the door. "Decision makers and serious operators show up here, and the quality of the audience has only improved over the years," Rebecca said. "From carefully selecting which equipment to showcase to coordinating with our suppliers to staff the booth alongside us, we put considerable time and thought into making sure we show up right." Suppliers on the floor alongside the team means attendees get hands-on demos and direct access to the people behind the technology. "For Paralab Green, this is not just another trade show appearance. It is an essential strategic investment in our relationships, our reputation, and the growth of the European market and beyond."
The company will be at booth #460.
For more information:
Rebecca Allen Tapp
Product Manager
Paralab Green
+351 923 083 064
www.paralab-green.com
