Hydrofarm has entered into a definitive agreement with Quality Horticulture to form a strategic alliance in the Canadian market.
Under the terms of the agreement, Quality Horticulture will acquire the distribution of Hydrofarm Canada and Eddi's Wholesale Garden Supply's hydroponics and garden center product portfolio. The transaction will ensure excellent customer service, operations continuity and enable both organizations to better align resources within their respective strategic priorities.
As part of the transaction, Quality Horticulture will serve as the exclusive Canadian distributor of Hydrofarm's own portfolio of high-quality nutrients, plant additives, grow media, horticultural lighting, and environmental control products, including House & Garden, Grotek, Gaia Green, PHOTOBIO, SunBlaster, Active Aqua, and Aurora Peat.
© Priscilla Heeffer | MMJDaily.comDonnie Lokey and Eric Frazer from Hydrofarm, MJBizCon 2025
Bill Toler, CEO of Hydrofarm, said, "This strategic alliance reflects our continued commitment to strengthening Hydrofarm's operational focus and expanding the reach of our proprietary brands. Quality Horticulture has an exceptional reputation and deep customer relationships throughout Canada. Partnering with Quality Horticulture as our distributor will ensure that Canadian growers continue to have easy access to our proprietary brands while allowing Hydrofarm to concentrate on building product innovation, improving margins, and enhancing our core business."
Michael Montagano, CEO of Quality Horticulture, said, "Hydrofarm has been a trusted industry leader for the past 50 years, and we are proud to expand our relationship through both the acquisition of Eddi's Wholesale assets and building a distribution alliance with Hydrofarm. This collaboration strengthens our product offering and positions us to deliver even greater value to our customers nationwide."
The transaction is expected to close in the first half of 2026, subject to customary closing conditions and confirmatory due diligence.
For more information:
Hydrofarm
hydrofarm.com
