Sweed has appointed Brad Cross as Chief Revenue Officer. Brad brings more than two decades of experience scaling revenue organizations across the technology sector, with deep expertise in marketing technology, customer data, and SaaS go-to-market strategy.
In his new role, Brad will oversee Sweed's marketing, sales, customer success, and revenue operations, leading the company's commercial strategy as it expands its presence in the rapidly growing U.S. cannabis market. His appointment reinforces the company's commitment to helping dispensaries — from single-location operators to multi-state enterprises — run their entire retail business from a single, natively integrated platform.
Brad began his career at SmartFocus in Bristol, UK, where he built retail acquisition, POS, and eCommerce systems for enterprise clients, with a focus on customer data and behavioral modeling. He went on to develop expertise across email, social media marketing, paid and organic search, and data analytics before relocating to the United States with Adthena, the competitive intelligence platform for paid search, where he rose to Global VP of Sales and drove 12x revenue growth in 3.5 years while building a sales organization spanning three continents. Most recently, Brad served as Chief Revenue Officer at Upflow, a fintech accounts receivable platform, where he led global revenue and customer success.
"Coming to Sweed felt like getting back to what I love most — the intersection of customer data, product differentiation, and a market that's genuinely hungry for better solutions," said Brad Cross, Chief Revenue Officer at Sweed. "Cannabis is at an inflection point that I've seen before, most notably during the deregulation of online gambling, in which there is rapid growth and serious capital flowing in, but the industry is still maturing, and retailers need to quickly develop the digital infrastructure to keep pace and stand out from the crowd. What sets Sweed apart is that it's a true Dispensary Operating System with POS & Integrated payments, and marketing, loyalty, inventory, eCommerce, and analytics all built natively into one platform. That point of difference gives us a bona fide position as category leaders, and that's exactly the opportunity challenge I came here to take advantage of for Sweed."
"Brad is exactly the kind of leader we needed at this stage of Sweed's growth," said Rocco Del Priore, Co-Founder of Sweed. "We've built what we genuinely believe is the best product in cannabis retail technology, and now we have the revenue leader to bring that story to market at scale. Brad's background in customer acquisition, data-driven GTM strategy, and building high-performance teams across multiple industries makes him uniquely qualified to lead our commercial organization. His arrival also allows our product team to stay laser-focused on innovation, including the AI enhancements we're rolling out to help dispensaries sell more with less effort."
For more information:
Sweed
sweedpos.com
