Record job losses in the coronavirus pandemic have sparked a flurry of deals for cost-conscious consumers on everyday items like clothing and take-out meals. In several states, that trend is extending to one more category: cannabis.
In places that have legalized cannabis for recreational or medical use, dispensaries are dishing out daily discounts and launching new sizes of products with the hopes of keeping consumers coming back.
"It is, in many ways, the response to the world we're living in," said Cory Rothschild, senior vice president of brand marketing at Cresco Labs, a Chicago company that recently launched cannabis products in bulk under a label called "High Supply."