Orchan's name is a familiar one in the international horticultural industry. Over the past five years he has been active in the industry as a Sales Manager in Eastern Europe, CIS – countries and Middle East. He has been very successful in this region and built a strong reputation in the grow light industry.
Orchan: “This is a very dynamic and challenging industry. Food security, availability and sustainable food production are hot topics and will become more important in the coming decades. Therefore the demand for high tech greenhouses and grow light solutions is increasing all over the world. Projects are getting bigger and, on a technical level, more challenging than ever with LED.
After ten years in product and system sales I decided that it was time for a new challenge. There is no such thing as a standard best solution. Each greenhouse, fixture, climate, crop type, governmental regulations, financial terms, clients situation are unique. They all require a tailor-made grow light installation. Therefore I am very excited about my new position with Orance, where I can fully turn my experience and knowledge into value for the customer”.
Orchan will be responsible for the development and expansion of the international business of Orance, thereby playing a very important role in the growth ambitions of the company. In a sustainable world the value of knowledge is increasing rapidly. Sharing knowledge brings economic prosperity and independence.
"At Orance we have the team, the experience and knowledge to consult growers and investors all over the world on the best tailor-made Grow Light Solution. With our knowledge, you are in control!," states the team.