Israel’s discount supermarket king Rami Levy is planning to do for medical cannabis what he did for fresh chicken and, in the future, add cannabis as a consumer product too.
Under a memorandum of understanding signed this week with the cannabis company Together, his Good Pharm chain of 28 drug stores will begin selling medical cannabis at discounted prices. In an interview with TheMarker, Good Pharm’s co-founder Adam Friedler and Together CEO Nissim Bracha promised a price-revolution ahead for the more than 74,000 Israelis with doctors’ approval to use cannabis.
But that’s just the beginning. Friedler said Good Pharm was looking ahead to the day when cannabis becomes another consumer product.
“I think that the minute the cannabis market is open to recreational use and no longer limited to those with approvals, it will turn into a really big market and there will be big demand in city centers, where our stores are located. Cannabis products will become commodity products and price will be an important factor for consumers, as has happened with basic consumer goods,” said Friedler.
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