Megan McCrae has been appointed as Organigram's Senior Vice President of Marketing and Communications.
"A seasoned marketing expert, Ms. McCrae has 17 years' experience in consumer-packaged goods marketing and sales management, brand building and consumer insights," the Organigram team explains.
Ms. McCrae is a cannabis industry veteran, having most recently served as Chief Marketing Officer of Aphria Inc. where she led the company’s brand and product strategy including brand and portfolio management, consumer insights, innovation and digital strategy. Ms. McCrae also spent ten years in various global progressive consumer and trade marketing management roles with Japan Tobacco International, a major global tobacco company.
Ms. McCrae also held the position of Board Chair on the Cannabis Council of Canada where she worked closely with industry leaders and regulators, including Health Canada, on advocacy efforts to advance the Canadian cannabis industry nationally and globally.
“We are exceptionally pleased to welcome Megan to the Organigram team,” says Peter Amirault, Executive Chair, Organigram. “Megan’s tremendous marketing expertise and insight, as well as her personal commitment to the growth of Canada’s cannabis market, will help set a powerful strategic roadmap for the future of Organigram’s established and emerging portfolio of brands and products.”
Ms. McCrae will be based in Ontario but will oversee Organigram’s marketing efforts across the country. She holds a Bachelor’s degree from Western University and is a graduate of Richard Ivey School of Business.
For more information:
Organigram
organigram.ca