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Acreage appoints Rebecca Kirk as Chief Operating Officer

Acreage announced the appointment of Rebecca Kirk as the company's Chief Operating Officer (COO), effective July 1, 2024.

Rebecca brings extensive industry experience and strategic insight to her impending role as Chief Operating Officer with over 20 years of executive leadership in the cannabis industry. Having joined Acreage in 2019 following the acquisition of CWG Botanicals, a cannabis cultivator and producer she founded, Rebecca has served as an Executive Vice President with the company since 2022. In addition, Rebecca has a distinguished record as a pioneering leader in California's cannabis industry, having secured one of the first comprehensive licenses for cultivation, extraction, manufacturing, and distribution in the state.

Rebecca Kirk

"Rebecca has been the driving force behind a range of key initiatives at Acreage which have significantly broadened our reach, reduced costs, and enabled us to execute more efficiently," said Dennis Curran, Chief Executive Officer of Acreage. "Her appointment as COO will focus on further optimizing operations across our footprint as several exciting new adult-use markets come online. We are thrilled to have her step into the role at this crucial moment as we prepare for the upcoming launch of adult-use sales in Ohio and work toward the completion of the Canopy USA transaction."

"Rebecca's proven track record of leading complex, vertically integrated operations will be pivotal to her new role at Acreage as the Company executes on the significant opportunity it has in high-growth markets such as Ohio, Pennsylvania, New York, and New Jersey," said David Klein, Chief Executive Officer of Canopy Growth Corporation and Member of the Board of Managers of Canopy USA. "We believe Acreage is incredibly well-positioned to become a leading presence in the Northeast and this appointment further solidifies its pathway to success."

Beyond Rebecca's professional accomplishments, she is an active member in the community and a passionate advocate for cannabis reform. Her commitment to fostering industry growth is exemplified by her central role in the creation and execution of Oakland's Social Equity Incubator Program, which has significantly supported minority-owned cannabis businesses. Additionally, for over three decades, Rebecca has actively participated in grassroots movements advocating for federal legalization and efforts to end the War on Drugs. This advocacy continues to inform her leadership style and commitment to corporate social responsibility.

Rebecca Kirk added, "Having spent several years at Acreage, I am thrilled to take on this new opportunity and navigate the company through this exciting chapter of growth. The future is bright, and I look forward to driving several new initiatives that will further bolster our operational footprint on the heels of a number of encouraging regulatory developments."

For more information:
Acreage Holdings

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