One way to stand out in the market is to come up with products that stand out. With cannabis, it’s not a matter of creating a genetic with a cool-sounding name, but it’s mainly about the different cannabinoids that a specific strain has.
This is indeed what the growers at Clearwater Family Farms do when they do genetics hunting. “It depends on the goal of the project,” says Floyd Beaman with Clearwater Family Farms. “Whether it is terpene content, field production that has to withstand the elements, mold pests, pathogens.” But then, it becomes even more difficult when it comes to hemp, considering how highly regulated the market is. “With hemp, it needs to be compliant,” he continues. “So, you always do chemical analysis, making sure THC level is low. My interest is in minor cannabinoids. We have many CBG genetics, CBGV genetics. It’s all about finding a balance of what the consumer wants and what I’m interested in.”
In the video by Grow Rebates, Floyd gives a tour of the nursery operation, showing all the different genetics they are currently breeding. “This is the Dooms Day Diesel, and it’s a cross of Mad Dog CBD and CBD Diesel,” he says. Floyd continues showing other CBG and CBD varieties. “This is an African landrace,” he says showing a different plant. “This is 6% THC and 6% THCV crossed with a 10% CBD mom. For this, I’m really curious to see the test results.”
As he’s showing the different genetics, his attention is caught by another plant. “Look at that girl, she’s standing out!”