How this California company is drawing parallels between wine and cannabis

Oenophiles may recognize California’s Santa Ynez Valley for its syrah and pinot noir wines, but budtenders celebrate the region for its cannabis extracts from Raw Garden.

Founded in 2011, Raw Garden is now reputed for producing California’s most trusted cannabis extracts, using organic techniques to create single-source terpenes and oils. In the last decade, the company expanded to produce a catalog of more than 800 strains, including flavors like Lime Mojito and Blueberry Punch, through their ever-growing seed library and breeding program. 

This past summer, the brand extended its reach with the launch of Raw Garden Social Club, designed to engage and educate budtenders - a person serving customers where cannabis is sold - and national trade. Raw Garden’s head of product, Khalid Al-Naser, explained to Forbes: “The goal is to create connections that are lasting and to impart knowledge that may help these individuals better discuss Raw Garden Products as well as cannabis more generally.”  

Al-Naser further described the Raw Garden Social Club as an innovative education platform that presents itself as an immersive community experience, which borrows cues from the wine world, emphasizing the nuances of the different strains and terpenes in cannabis, just as a sommelier would compare varieties and terroir of wines. 

Read more at forbes.com


Publication date:



Receive the daily newsletter in your email for free | Click here


Other news in this sector:


Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber