Industry veteran Irene Villanueva has been appointed as the new director of grow for The Source+'s cultivation and production facilities in Nevada. The Source+ has also opened a new 28,420-square-foot processing facility in Las Vegas to accommodate the company’s growth.
“We’re thrilled to welcome Irene as our new director of grow,” said Steve Haffer, CEO of The Source+. “Through her cultivation expertise, expansion of our team and grow, plus the opening of our new processing facility, we are confident that she will continue our mission of providing top-quality products at a value price point for our customers.”
Prior to joining The Source+ as its post-harvest director in 2021, Villanueva served as the general manager for Las Vegas Cannabis, where she garnered experience curing flower, in quality control compliance as the company’s order processing supervisor and cultivation technician. A graduate of Crafton Hills College, Villanueva is now leading a team of nearly 50 cultivation and production employees and intends to increase cultivation production while maintaining The Source+’s high-quality standards, expanding upon the award-winning products and bringing new strains to market.
“I am elated to join The Source+'s incredible grow team as the new director, to lead the staff in providing great product diversity and healthier options for consumers," said Villanueva. “At The Source+, we put an emphasis on cultivating premium flower at an accessible price point and with more room at our grow facility, I look forward to building up our wholesale and retail product selections."
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