Former NBA player Lamar Odom is the new co-owner of Higher Life CBD Dispensary, an Indianapolis company that sells cannabidiol products online and at a downtown store.
Odom told the IBJ he had been seeking CBD options when his management was contacted by Higher Life founder Brandon Howard, who founded his store at 901 N. Pennsylvania St. in 2018.
“I played in the NBA 14 seasons, so every once in a while, one of those nagging issues flares back up,” Odom said. “I was wondering how I could doctor myself. I figured CBD would be a great business for me to get into.”
Howard said he frequently attempts to connect with celebrities for potential partnerships in the CBD industry, a field in which a compound derived from hemp is marketed as an aid to reduce anxiety and improve sleep routines.
Higher Life products have not been designated by the U.S. Food and Drug Administration as safe and effective. The company does not assert that its products treat or prevent diseases or medical conditions.
Odom, who won two NBA titles as a member of the Los Angeles Lakers, has his name and likeness attached to seven Higher Life products, including a “sports tincture.”
Read the entire article at IBJ.