As a long-time car executive for high-end brands such as Bentley, Mark Del Rosso knows what luxury car connoisseurs would want from a cannabis company, and they don't seem to be getting it now. "There are a lot of people that are not being spoken to, regardless of income," Rosso said. "It's all about the notion that cannabis people are into that level of status and sophistication and culture that they want the very best."
To reach this target, Rosso and fellow car executive and co-founder Dustin Teuscher are launching LBTRE (pronounced "liberty") as a cannabis company and offering more product differentiation for the premium audience, starting with how it processes its cannabis oil. Rosso is the CEO of LBRTE, and Teuscher is the company's chief operating officer.
LBRTE has developed a proprietary method for processing using Teuscher's engineering experience to apply methods in jet engine fuel mixing. The process uses water instead of paddle agitation and solvents for washing hash. The company said that it was delivering its own flavor and cannabis experience with only ice, water, heat, and pressure, without the use of harmful chemicals such as butane.
The result is a "whole plant" experience for LBRTE's line of products, including a solventless disposable vape pen, edibles, and hash-infused pre-rolled cannabis cigarettes.
Read more at marketwatch.com