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How a NY Cannabis Insider experiment led to statewide policy change​

NY Cannabis Insider bought the eight highest-potency strains of legal recreational cannabis available in New York State on February 24, drove them straight to a state-certified laboratory, placed them in anonymized Ziploc bags, and submitted them for potency testing.

What came back has kicked open a hornet’s nest within the NY cannabis ecosystem and led to a regulatory policy change within the past 24 hours that affects every cannabis grower, processor, and consumer in the state.

That’s because those lab results, which arrived on Friday, showed that the majority of the best-selling weed available in the nascent marketplace contained drastically lower THC than advertised.

If you’re quick to blame the growers or processors who labeled these products, know that reality is more complicated. The discrepancy between the label and what’s inside was due primarily to a government Band-Aid – called line testing – that allows flowers and pre-rolls to get to shelves fast without measuring actual potency and instead advertise “anticipated potency.”


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