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US: Partnership to provide advanced terpene education

Abstrax has partnered with Seed Talent to enable brands and retailers to maximize their sales efforts and better educate consumers. This collaboration is set to revolutionize terpene education for retailers by introducing a series of courses focused on terpene education, Abstrax's science, and an in-depth analysis of their cannabis discoveries, which are outlined in their white papers.

"The partnership between Seed Talent and Abstrax marks a significant milestone in cannabis education, bringing together Seed Talent's expertise in delivering high-quality, centralized training for cannabis retailers and brands," says Max Koby, CEO of Abstrax. "With Abstrax's unparalleled research in the science of cannabis aromas, the collaboration aims to explain terpenes' crucial role in cannabis products, providing a foundation for advanced learning and professional development in an industry with numerous layers of complexities that need to be better understood by retailers as they educate their customers."

The new curriculum will include a range of topics, from the basics of terpene science to advanced courses exploring the findings of Abstrax's extensive research on cannabis aromas and their supporting white papers, which contain deeper insights into some of the most popular cultivars, including sweet to savory, exotic profiles. Participants will gain insights into the latest developments in terpene research and how these can be applied to improve product development, customer experience, and market trends.

"Partnering with Abstrax allows us to offer our users an unparalleled learning experience that combines the practical aspects of cannabis retail with the scientific foundation that underpins the industry," said Kurt Kaufmann, Co-Founder & CEO of Seed Talent. "This collaboration is a testament to our commitment to advancing cannabis education and ensuring cannabis purchase decisions are rooted in facts by equipping industry professionals with the information to do so. "

Two cannabis education courses:

  • The Science of Exotic I: The Dawn of Flavorants
  • The Science of Exotic II: The Curious Case of Chem

The following additional courses are in production to be released on the platform this year:

  • Mastering Terpene Science: Advanced Analysis and Expert Techniques (Coming Soon)
  • The Science of Exotic III: The Trio of Tropicanna (Coming Soon)
  • The Science of Exotic IV: Sweet (Coming Soon)
  • Five additional Cannabis Science Education courses (Coming Soon)

Overall, the courses are designed for retailers to deepen their knowledge, improve their skills, and stay ahead of industry trends. With the addition of these courses, Abstrax continues to solidify its position as a leader in terpene and cannabis education.

"We are thrilled to join forces with Seed Talent to share our passion for terpene science with a wider audience. Our aim is to empower individuals in the cannabis industry with the knowledge they need to innovate and excel. Through this partnership, we're making our comprehensive research and findings accessible to those who are as passionate about cannabis as we are," says Koby.

To access the courses, please visit:

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