California’s Eaze yesterday launched a menu expansion in Los Angeles featuring brands owned by Black people and people of color. The expansion also includes brands from its Social Equity Partners Program, which already features Cloud 9, KGB Reserve, and SF Roots in Northern California.
The brands featured on LA menus now include Dreamt, Blaqstar Farms – both based in the city – and Bay Area-based James Henry SF, and Oakland Extracts. Social Equity Menu brands must either hold a social equity license or be actively engaged in securing a license from a city or county.
Eaze’s Social Equity Partners Program provides brands with financial and operational support to help them scale and succeed on Eaze and beyond. Social Equity Partners are eligible for a variety of benefits, including, preferred financing and payment structuring; discounted access to Eaze Partner Portal data; incorporation into the company’s supply chain; and marketing and public relations support. To date, social equity brands have sold nearly $1 million worth of products on the platform, the company said.
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