Misha Breyburg, a Ukrainian American Jew born in Odessa, wants everyone to know where he stands on the invasion of Ukraine.
So on Saturday, the Medithrive cannabis dispensary, where Breyburg is the CEO, got a face-lift: The front of the building in San Francisco’s Mission District was painted the bright blue and yellow of the Ukrainian flag.
“This hits especially close to home, especially for Jewish Ukrainians,” he told J. “I couldn’t live with myself if I didn’t do something.”
Breyburg did more than paint the store. He also arranged for the donation of all proceeds from sales on March 6 to Sunflower of Peace, a Boston-based nonprofit that, according to its website, provides medical and humanitarian aid to Ukraine. Ten percent of all sales for the rest of the week, through March 13, will go to the organization as well, Breyburg said. On Monday, the CEO said he’d raised “in the high five figures.”
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